Campaign Analytics, Data Analyst

New York City, NY (Hybrid)

$90K/yr – $112K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the analytics and insights for generosity campaigns by turning customer behavior, engagement, and segmentation data into actionable recommendations for stakeholders.

  • Bridge data to decisions with clear visualizations and explainable results that highlight methods, biases, and limitations.
  • Collaborate with stakeholders to identify high-impact value add projects and optimization opportunities.
  • Use AI to accelerate analysis while guarding data integrity and managing AI risk.

Job Description

Responsibilities

  • Deliver high-quality analysis, reporting, and customer segmentation to help enhance visibility into the performance of our generosity campaigns.
  • Analyze customer behavior and promotional engagement to uncover trends, identify opportunities, and provide actionable insights to stakeholders.
  • Conduct exploratory analyses and develop hypotheses that support ongoing optimization of generosity initiatives.
  • Support campaign measurement efforts by maintaining reporting, validating data quality, and contributing to performance evaluations.
  • Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
  • Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations.
  • Take responsibility to learn the necessary skills and techniques, in order to work with independence, integrity and accuracy.
  • Collaborate with key stakeholders to effectively identify new value add projects and areas for improvement to support their strategic objectives.

Requirements

  • Minimum of 1+ years of previous experience in a similar role
  • Proficient in SQL & Microsoft Excel with experience of manipulating large datasets
  • Knowledge of at least one statistical or programming language a plus, ideally Python
  • Undergraduate degree in a numerate or technical discipline or equivalent professional experience
  • Experience working with data visualization tools like Tableau an advantage
  • Interest in sports an advantage
  • Interest or experience in the sports betting industry is an advantage

Preferred

  • Experience with data visualization tools like Tableau
  • Interest in sports
  • Interest or experience in the sports betting industry is an advantage

Benefits

  • We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
  • We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
FanDuel logo

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009
New York, NY, US
3.9K employees (498 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
78.1K
Traffic Source Mix
Search
36.5%
Direct
51.7%
Referral
6.8%
Social
4.5%
Paid
0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
307 (8% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$416.2M
Last Raise
$55M
Series E, 9 years ago

Funding History

  • Sep 2017
    Series E
  • Sep 2016
    Convertible Note • $55M
  • Jul 2015
    Series E • $275M

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