Responsibilities

• Develop marketing, promotional and sales plans in short/medium/long-term increments (1-3 years), for TAV I and SV products, considering differences in markets, varying product life cycles, regions and countries, product availability, investments, resources, product positioning, defined strategies, prices, commercial and financial goals (margins for each product).
• Lead, coordinate and manage the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs.
• Present proposals for marketing, promotional and sales planning to decision committees in the region and within the business unit.
• Monitor the implementation of the defined strategic objectives, analyze tendencies and identify opportunities and new competitive advantages in order to define actions that guarantee the achievement of the defined commercial and financial goals for TAVI and SV products.
• Monitor the commercial and financial performance of TAVI and SV products, compare the Plan to Actual results, analyze market trends of the products, company, profitability and contribution of each product and suggest actions to correct and/or optimize results.
• Lead the product launch process, alterations and/or product discontinuations in the TAVI and SV portfolios and comply with the processes and procedures defined by the company.
• Build and maintain relationships with the SH Global Marketing organization and verify the availability of inventory, changes in part numbers and specifications in order to define sales and marketing strategies for the commercialization of products in CALA region.
• Define strategies of approach, promotion and promotional material for TAVI and SV products. Identify positioning, benefits and key messages.
• Define specific strategies for relationships with groups of influence for TAVI and SV products. Segment the market and define clear strategies for the different clusters.
• Identify possible synergy opportunities for the division across Abbott, implementing pilot projects whenever is possible.

Requirements

• B.S./B.A. degree required .
• Fluency in English, Spanish and/or Portuguese.
• Medical device and/or healthcare industry experience.
• Knowledge/ability to develop and execute a "new" product launch.
• Strong analytical skills as well as written and oral communication skills.
• Must be able to complete multiple projects simultaneously with tight deadlines.
• Ability to travel required 30 %.

Preferred

• MBA preferred.
• Experience in Structural Heart space a plus.

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.