Responsibilities

• Role Overview CAKES Body is looking for an Affiliate Manager to own and scale our TikTok Shop program, one of our fastest-growing revenue channels. You'll build creator partnerships, shape commission strategy, and turn great content into predictable, profitable growth.
• The ideal candidate combines creator relationship management, performance marketing, e-commerce, and strong analytical skills. You understand how to identify creators with high sales potential, develop partnerships at scale, and turn TikTok content into a predictable and profitable revenue engine.
• Strategy & Growth: Set the affiliate roadmap and KPIs, tied to GMV, ROAS, and profitability
• Creator Management: Build and grow a pipeline of high-potential creators; turn them into long-term, high-output partners
• Performance & Optimization: Track metrics across creators/campaigns, shift investment toward what converts best, report insights to leadership
• Commission Strategy: Design and negotiate incentive structures that grow GMV without eroding margin
• Seeding Program: Manage product sampling to convert creators from sample → content → sale → repeat
• Campaigns & LIVE: Drive affiliate activity around launches/promotions, and own TikTok Shop LIVE (brand + creator-hosted)
• Cross-Functional & Reporting: Align with Marketing, Creative, and Finance; own forecasting and performance reporting
• Success is measured by: GMV/revenue growth, ROAS/CAC efficiency, creator recruitment & retention, content volume, sample-to-sale conversion, and contribution margin.

Requirements

• 4–7+ years of experience across affiliate marketing, creator partnerships, influencer marketing, social commerce, or performance marketing.
• Hands-on experience managing and scaling TikTok Shop required.
• Strong understanding of TikTok's creator ecosystem, social commerce, and performance-driven content with a proven track record of growing revenue through creator or affiliate partnerships.
• Experience managing affiliate budgets, commissions, incentives, and partner negotiations.
• Highly analytical and comfortable using performance data to make investment and optimization decisions.
• Start up Experience is a plus