CA: Director of Marketing & Communications

Responsibilities

• Develop and implement organization-wide and school-specific marketing strategies and campaigns to support student recruitment, enrollment growth, and student retention, in partnership with school leaders, enrollment teams, and the External Affairs department.
• Develop targeted marketing plans for individual schools based on enrollment goals, local market conditions, prospective family needs, and each school's unique programs, strengths, and value proposition.
• Lead integrated recruitment campaigns across digital advertising, search, social media, email, websites, direct mail, print advertising, and community-based marketing channels to increase awareness, generate prospective-student leads, and drive enrollment.
• Partner with school leaders and enrollment teams to identify recruitment priorities, understand barriers to enrollment, and ensure marketing strategies respond to the needs of local communities.
• Oversee the development of compelling marketing materials, including school profiles, videos, testimonials, digital content, print collateral, and campaign assets that showcase Green Dot schools and encourage families to learn more and enroll.
• Establish and monitor key marketing performance indicators, including campaign reach, website traffic, lead generation, cost per lead, and conversion from inquiry to application and enrollment. Use data and analytics to evaluate effectiveness and continuously improve campaign performance.
• Manage recruitment marketing budgets and resources, prioritizing investments based on enrollment goals, campaign performance, and organizational needs.
• Identify and execute opportunities to increase Green Dot's visibility and make Green Dot the school of choice among prospective students, families, and other key audiences.
• Develop and implement communications, public relations, and marketing plans that advance Green Dot's mission, strengthen its reputation, and support student and teacher recruitment, student retention, fundraising, advocacy, and stakeholder engagement.
• Further develop Green Dot's brand identity, positioning, and key messages to distinguish the organization and its schools in the Los Angeles area and across California.

Requirements

• minimum of five years (8 years preferred) of strategic marketing, communications, digital marketing, public relations, or related experience.
• can demonstrate success developing and executing integrated marketing campaigns, preferably with measurable results in lead generation, audience acquisition, customer or client conversion, or enrollment growth.
• have experience using marketing analytics and performance data to evaluate campaign effectiveness, inform strategy, and improve results.
• have a bachelor's degree or higher from an accredited college or university.
• have a passion for education and a belief that every child can succeed. Experience in education or the nonprofit sector is a plus; knowledge of the Los Angeles education landscape and education reform is preferred.
• possess excellent writing, verbal communication, presentation, editing, and proofreading skills, with the ability to develop persuasive messages for diverse audiences.
• can demonstrate the ability to develop compelling brand messaging and creative assets that resonate with target audiences and advance strategic goals.
• have experience managing and developing direct reports, budgets, and external vendors, freelancers, or consultants.
• have strong project management skills, including the ability to prioritize competing demands, manage multiple campaigns, and deliver high-quality work on deadline.
• have a proven ability to build relationships and collaborate effectively with a wide range of internal and external stakeholders, including school leaders and cross-functional teams.

Benefits

• Green Dot also offers generous paid time off for an overall work-life balance, while giving employees the opportunity to impact a growing, mission-driven organization that is committed to the success of all students.