Buyer, Paid Social Media

New York City, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end paid social program for clients across Meta, X/Twitter, TikTok, LinkedIn, Pinterest, and Snapchat, from strategy and setup through optimization, reporting, and cross-team collaboration.

Drive data-driven campaigns, including A/B testing and audience segmentation.
Partner with media planning, buying, and client teams to translate insights into action.

Job Description

Responsibilities

Works with clients to understand brand and implements social initiatives among paid social media advertising.
Works with the following channels: Meta(Facebook & Instagram,) X/Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat.
Utilizes social platforms natively (Facebook/IG, X, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance.
Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
Training team members on paid social media tactics and campaign management

Requirements

1.5 - 2+ years’ advertising agency or media agency experience, preferably within a media planning and buying agency
Proficiency in using social media platforms and tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills. Comfortable in presenting to teams and clients
Strong organization skills and ability to balance tight deadlines and challenges.
This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

Benefits

Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
Open PTO policy and paid sabbaticals at significant milestone anniversaries
Fully funded healthcare options and agency-wide physical & mental health support
401(k) with company match, student loan relief program and financial counseling support
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan and tuition reimbursement
And burgers – lots and lots of burgers

CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000

New York, New York, USA

321 employees (103 in marketing)

crossmedia.com

71% recommend to a friend

89% CEO approval