Buyer, Paid Social Media

Responsibilities

• Works with clients to understand brand and implements social initiatives among paid social media advertising.
• Works with the following channels: Meta(Facebook & Instagram,) Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat.
• Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
• Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance.
• Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
• Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
• Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
• Training team members on paid social media tactics and campaign management

Requirements

• 1- 2 + years' advertising agency or media agency experience, preferably within a media planning and buying agency
• Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills. Comfortable in presenting to teams and clients
• Strong organization skills and ability to balance tight deadlines and challenges.
• This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)