Own SEM program leadership across strategy, execution, and optimization to meet client objectives, with a data-driven focus on ROAS and growth.

• Responsibilities: SEM strategy development, campaign strategy, execution, and optimization across Google Ads, Microsoft Ads, SA360, and other platforms.
• Responsibilities: Manage campaigns across PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns with ROI focus.
• Responsibilities: Analyze search performance metrics and trends to inform optimizations and test ideas.
• Responsibilities: Conduct regular performance reviews and provide actionable insights for campaign optimization.
• Responsibilities: Implement A/B testing to continuously improve ad performance and ROI.
• Responsibilities: Communicate with clients verbally and in writing with strong presentation skills to convey results and recommendations.
• Responsibilities: Stay updated on industry trends and best practices, sharing insights with the team to boost performance.
• Responsibilities: Collaborate with vendors and internal teams to optimize paid search initiatives.
• Responsibilities: Coordinate reporting and performance updates for clients, ensuring transparency and clarity.
• Responsibilities: Oversee optimization loops and ensure campaigns align with client objectives and budgets.