Business Unit Marketing Manager

Stevens Point, WI (Unknown)

Salary Not AvailableManager5+ years expFull time

Posted 1 day ago

Job Summary

Owns the end-to-end marketing function, driving strategy, team development, and cross-functional collaboration to accelerate growth.

Lead integrated campaigns across digital, events, PR, and channel marketing and measure impact.
Build and mentor high-performing teams while partnering with Sales, Product, and executives to meet growth goals.

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company and corporate growth objectives.
Create annual marketing plans, budgets, and performance metrics that support product launches, customer acquisition, and brand awareness.
Analyze market trends, competitive activity, customer insights, and industry developments to identify growth opportunities.
Partner with executive leadership to align marketing initiatives with overall business strategy.
Serve as a strategic advisor on market positioning, customer experience, and commercial growth initiatives.
Recruit, develop, coach, and lead a high-performing marketing team.
Foster a collaborative, innovative, and accountable culture focused on achieving measurable business outcomes.
Establish clear goals, performance expectations, and professional development plans for team members.
Mentor employees to strengthen leadership capabilities, marketing expertise, and cross-functional collaboration.
Build organizational marketing capabilities through process improvements, training, and resource development.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 5 years of progressive marketing experience, preferably within medical device or complex rehab technology.
3+ years of experience leading, mentoring, and developing marketing teams.
Demonstrated success building and executing marketing strategies.
Position may include up to 25% of domestic travel.
Strategic thinking skills and proven ability to develop and execute strategic marketing plans that translate organizational vision into measurable results.
Results-oriented leader with strong business acumen, accountability, and a commitment to continuous improvement, innovation, and operational excellence.
Strong project management and organizational skills.
Ability to manage marketing budgets and external vendors.
Proficiency with CRM platforms, marketing automation tools, analytics platforms, and MS Office.

KI MOBILITY

Core BeliefsWe Build It BetterWe understand that innovative design must always lead to a functional product that improves lives and makes mobility easier. From agility and maneuverability to structural integrity, strength and durability. We don’t just make wheelchairs, we make wheelchairs better.Relationships are Not One-DimensionalPeople are connected to people who are connected to other people—and the better we understand the full support systems that our end users rely on, the better we are able to serve our customers. We value our relationships and conversations with everyone who interacts with our products, from product designers and engineers to clinicians, complex rehab technology professionals and end users. It's a Trust ThingAt Ki Mobility, service is part of the product. We understand that a great product experience—for customers and the people we serve—lasts a lifetime, from product specification, fitting and adjusting to training and maintenance.Finding the Right FitWhat makes a wheelchair extraordinary is how well it fits the needs and ambitions of the person using it. Our service and product lines ensure that each individual story matters. Remain within ReachWe feel it is important that both our people and our products remain accessible and available to you. We strive to create a unique place in the market: offering you more than just best-in-class products. We are here to support you. To make it easier for you, the complex rehab professional, to meet the needs of your clients. Better by Design

Founded in 2005

Stevens Point, Wisconsin, USA

199 employees (15 in marketing)

www.kimobility.com