Responsibilities

• Own execution across OffDeal's core GTM channels — partnerships, events, and outbound marketing; work with the Head of GTM to turn strategic priorities into real outcomes, personally driving initiatives from idea to completion; you won't manage a team directly, but you are responsible for GTM work getting done
• Build Systems That Make GTM Repeatable: identify process gaps and build operational systems that improve how GTM runs – whether that’s a post-event follow-up playbook, a lead reminder workflow, or a tracking system that gives the team clear visibility into what’s working
• Execute Outbound Campaign Operations: work with bankers and the Head of GTM to build, launch, and iterate on outbound campaigns; own targeting, list quality, sequencing, messaging, and performance measurement; troubleshoot and fix when something breaks
• Build and Operate Our Partnerships Pipeline: identify, reach out to, and develop relationships with potential partners including trade associations, referral networks, and ecosystem players; own outreach, follow-up, and ongoing relationship management
• Run Events and High Stakes GTM Moments: own the logistics and execution of conferences, dinners, and webinars; sourcing opportunities, managing registration, preparing bankers with talking points, and driving all post-event follow-through; step in personally when needed