Business Marketing Specialist - Private Co's, Fund Formation

Chicago, IL (On-site)

$36/hr – $48/hrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns the practice group marketing strategy and coordinates with leadership to drive growth, client retention, and cross-selling across regions.

Job Description

Responsibilities

  • Strategic direction:
  • - In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
  • - Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
  • - Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
  • - Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
  • - Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
  • - Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm
  • Practice Group marketing responsibilities
  • - Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
  • - Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers

Requirements

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
  • Available to work overtime, as required
  • 3+ years’ experience in a marketing/business development-related field

Preferred

  • Bachelor’s degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
  • Experience in a law firm or professional services environment, with a working knowledge of professional services industries
  • Depth of understanding of the litigation practice
  • Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator

Benefits

  • We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits.
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Cooley LLP

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Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.Cooley has nearly 1,400 lawyers across 19 offices in the United States, Asia and Europe, and a total workforce of more than 3,000 people.Attorney Advertising: This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you and Cooley LLP, Cooley (UK) LLP, Cooley SG LLP, Cooley HK or any other Cooley entity (collectively referred to as “Cooley”). By reviewing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice, and it is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. This content may be considered attorney advertising. Do not send any confidential information to Cooley, as we do not have any duty to keep it confidential. Cooley’s privacy policy: https://bit.ly/CooleyLLPprivacy

Founded in 1920
Palo Alto, California, USA
3.6K employees (165 in marketing)
72% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
209.4K
Traffic Source Mix
Search
42.6%
Direct
50.4%
Referral
5.1%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
141 (4% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
9

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