Business Marketing Manager, Cybersecurity (Office: Cambridge, MA) at Philips | Cambridge, MA | $109K/yr – $175K/yr

Philips

Business Marketing Manager, Cybersecurity (Office: Cambridge, MA)

Cambridge, MA (Hybrid)

$109K/yr – $175K/yrMid Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the healthcare cybersecurity services portfolio with a strong focus on upgrades, remote connectivity, and risk reduction for medical devices, while coordinating product strategy, field marketing, and executive-facing engagements to fuel upgrade adoption and services revenue.

Own lifecycle and upgrade strategies using validated install-base data and ROI-ready value propositions.
Lead demand-gen, campaigns, and sales enablement to drive attachment and upgrade conversions.
Coordinate cross-functional execution with product, services, field marketing, delivery, finance, and legal to ensure compliant, high-performance outcomes.

Job Description

Responsibilities

Develop and manage a localized portfolio of upgrade, secure remote connectivity, and cybersecurity services that improve imaging system availability and reduce medical device cyber risk, including value propositions, ROI models, pricing guidelines, and customer-facing collateral.
Identify customer requirements, validate install-base data and upgrade eligibility, and define targeted lifecycle and upgrade strategies using accurate data sources, reporting frameworks, and opportunity identification.
Lead demand-generation and funnel-to-revenue marketing programs—campaigns, KPIs, customer journeys, dashboards, and sales enablement—to drive attachment, upgrade conversion, and measurable services revenue growth.
Act as the customer-facing business lead in strategic engagements with CIOs, CISOs, and biomedical leaders, and gather market/competitive insights to shape offers and inform North America input to global service strategy.
Drive cross-functional alignment across product, global services, field marketing, service delivery, sales, finance, legal, and operations to ensure compliant execution, performance monitoring, and continuous improvement of the services portfolio.

Philips

Over the past decade we have transformed into a focused leader in health technology.At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.Visit our website: http://www.philips.com/Follow our social media house rules https://www.philips.com/a-w/about-philips/social-media.html

Founded in 1998

Amsterdam, North Holland, Netherlands

70K employees (4,486 in marketing)

www.philips.com/a-w/about.html