Business Manager - Marketing & Messaging, Capital One Business Travel

New York City, NY (On-site)

$150K/yr – $205K/yrSenior Level3+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the COBT go-to-market strategy and messaging by partnering with insights, marketing, and cross-functional teams to drive channel analytics, triggered campaigns, content positioning, and events.

Define target messaging and product positioning with insights
Lead end-to-end GTM strategy and channel planning
Oversee campaign execution, analytics, and events

Job Description

Responsibilities

Identify messaging / design target strategy: Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
Support development of GTM strategy: In partnership with COBT marketing, build an E2E view of COBT’s marketing strategy, including but not limited to: customer marketing journeys, segmentation, channel strategy, positioning, and key messaging
Channel Performance Analytics: Supporting analytics assessing ROI of different channels and develop perspective on COBT’s GTM strategy across channels
Triggered Messaging Campaign: Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments
Content Strategy: Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims
Marketing Execution: Support COBT marketing partners in execution of and performance analysis of specific campaigns
Relationship Management: Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage
External analysis: Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Event Strategy: Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy

Requirements

At least 3 years of professional experience performing analysis
Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field)
Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration

Preferred

Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
2+ years of experience in people management

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval