Responsibilities

• Taking full ownership of marketing and sales for a premium UK coaching business.
• Lead the team, build AI systems, optimise funnels.
• £2,500-£3,000/month | Full-time | BST
• I'm Michelle Peters...

Requirements

• ✅ At least 7+ years in a senior marketing, growth or commercial leadership role where you've owned outcomes, not just delivered tasks
• ✅ Experience leading and developing people, managing suppliers and taking full ownership of an entire business function
• ✅ A genuine ownership mindset - you take responsibility for results rather than waiting to be told what needs doing
• ✅ The ability to remove work from a founder's plate, not create additional dependency (this is critical)
• ✅ Strong digital marketing expertise across lead generation, conversion optimisation and customer acquisition with measurable commercial results to show for it
• ✅ Experience managing or improving high-value consultative sales funnels or application-based sales processes
• ✅ Confident creating, reviewing and improving marketing copy including emails, landing pages and campaign messaging
• ✅ Demonstrable experience implementing AI and automation to improve business performance - you design and build workflows, not just use tools
• ✅ Strong experience with marketing technology, ideally including ActiveCampaign, ClickUp, CRM platforms, landing page software, webinar platforms and automation tools like Zapier
• ✅ Naturally analytical - comfortable using data to identify trends, diagnose problems and improve performance without being asked

Preferred

• ⭐ Experience working directly with a founder or entrepreneur, helping them transition from being the centre of operations to leading a scalable business
• ⭐ Professional services marketing experience, particularly with law firms, accountants, consultants or financial advisers
• ⭐ Experience within membership businesses, coaching companies or online education providers with recurring revenue models
• ⭐ Knowledge of designing AI agents, GPTs or custom AI solutions and staying ahead of emerging technologies
• ⭐ SEO experience and understanding of Generative Engine Optimisation (GEO) and how AI search is changing online discovery
• ⭐ Revenue operations experience aligning marketing and sales to improve conversion and designing dashboards that support better decision-making
• ⭐ Experience promoting and optimising webinars, workshops or live events
• ⭐ Consultancy or facilitation experience - comfortable presenting ideas, running implementation sessions and acting as a trusted adviser to clients

Benefits

• 💼 Full-time
• 🌍 Fully remote - work with an established international team across the UK and the Philippines
• 📅 20 days paid annual leave (by prior agreement to ensure continuity for the business and team)
• 💻 Results-focused culture based on ownership, accountability and trust rather than micromanagement
• 🚀 Real leadership role with genuine ownership - you'll influence strategic decisions and shape the future growth of The Business Instructor
• 🤝 Work directly with Michelle Peters, gaining access to strategic discussions whilst being trusted to lead marketing and sales independently
• 🔧 Build, improve and innovate - you'll redesign processes, implement AI, build smarter systems and continually strengthen how the business operates
• 🤖 AI-first business - you'll be encouraged to research, test and implement new technologies that improve efficiency and performance
• 🎯 Variety and autonomy - work across strategy, marketing, AI, systems, leadership, campaigns, sales optimization and client delivery with genuine decision-making power
• 📈 Professional growth opportunity to broaden your experience across leadership, commercial strategy, AI implementation, marketing, sales and business growth