Business Director

Responsibilities

• Serve as the senior day-to-day digital lead and trusted advisor for the client.
• Manage a portfolio of digital initiatives, ensuring alignment across priorities, budgets, resources, timelines, and dependencies.
• Lead cross-functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
• Partner with client stakeholders to understand business objectives, operational challenges, and evolving priorities.
• Working with the team and clients, you will ensure all work meets healthcare, legal, privacy, regulatory, and brand requirements.
• Identify risks and develop mitigation plans to keep programs on track.
• Drive stakeholder alignment and decision-making across client, agency, and partner teams.
• Oversee digital roadmaps and program reporting, providing visibility into progress, risks, and outcomes.
• Maintain expertise in digital platforms, website ecosystems, customer experience, content operations, and emerging technologies.
• Mentor and develop team members while fostering collaboration, accountability, and excellence.

Requirements

• Experience leading complex digital programs, platforms, websites, or integrated marketing initiatives.
• Familiarity with AI search and generative engine optimization (GEO): how LLMs discover, interpret, and surface brand content, and what that means for site structure, structured data, and content strategy.
• Proven ability to manage multiple workstreams in a matrixed environment.
• Strong understanding of digital delivery, governance, risk management, and operational planning.
• Ability to influence and build consensus among diverse stakeholder groups, including senior client leadership.
• Experience partnering with technology, product, UX, analytics, and creative teams to deliver integrated solutions.
• Strong communication, presentation, and storytelling skills.
• Business acumen with the ability to connect digital initiatives to organizational goals.
• Attention to detail and commitment to quality, accuracy, and compliance.
• Demonstrated success building long-term client relationships and serving as a trusted advisor.

Preferred

• Healthcare, insurance, financial services, pharmaceutical, or other regulated industry experience.
• Large enterprise website and CMS experience (Sitecore preferred).
• Experience leading cross-agency and cross-functional teams.