Business Development Representative (Digital Marketing) at RRD | Atlanta, GA | $43K/yr – $62K/yr

Business Development Representative (Digital Marketing)

Atlanta, GA (Remote)

$43K/yr – $62K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive lead generation and discovery for healthcare accounts by prospecting, qualifying, and handing leads to account executives.

Own multi-channel prospecting to build a high-value sales pipeline.
Must-have: 2+ years in sales with cold calling and Salesforce CRM.
Standout: Experience aligning marketing and sales with B2B digital marketing context.

Job Description

Responsibilities

Leverage proven prospecting techniques to initiate contact with clients for marketing. This role will be aligned with our Marketing line of business and background in Marketing is preferred.
Generate interest in a discovery meeting with an established RRD Sales Executive.
Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.
Conduct online research to better understand the prospect and contact points business objectives to better position RRD services.
Generate a high-value sales pipeline through both strategic and targeted prospecting for Healthcare accounts.
Collaborate with the sales team to develop a list of target prospects
Develop and run a pipeline of prospects and provide top-class customer experience
Effectively & smoothly transition a lead to an account executive following the first discovery meeting
Actively utilize Salesforce for all activities related to Lead Generation
Meet with Sales Leaders to evaluate strategy

Requirements

Bachelors Degree in Business, Communication, or related field.
At least 2 years of experience in sales and telemarketing with an emphasis on cold calling.
Ideal candidate would have Business Development experience in Digital Marketing.
Demonstrated ability to actively manage multiple tasks in an efficient manner
Must be goal-oriented, persuasive, self-motivated, and an independent worker
Experience with cold calling techniques and the use of Salesforce CRM technology to organize, track, and document activity.
Candidates must be comfortable using multiple techniques and channels for reaching their contact points including but not limited to email, phone, social media, mail, etc.
Ability to position different RRDs services to the different contact points within the same prospect account
Strong time management and organizational skills
Demonstrated ability to work independently

Preferred

Ideal candidate would have Business Development experience in Digital Marketing.

Benefits

RRD's benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

RRD

Ukrainian company focused on advanced electronic warfare technology. We are committed to delivering reliable, effective solutions to address modern security challenges. Our work supports partners and clients operating in complex environments, with a focus on innovation, resilience, and operational integrity.

Founded in 2024

Kyiv, Kyiv City, UKR

8 employees

www.relayresearchdevelopment.com