Business Development at Oceanwing | Seattle, WA | $100K/yr – $200K/yr

Oceanwing

Business Development

Seattle, WA (On-site)

$100K/yr – $200K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Turn shopper insight into a credible Healthy category brand narrative across Amazon and internal touchpoints, then operationalize it into a repeatable messaging system and content playbook.

Translate segmentation, jobs-to-be-done, and occasion mapping into a structured message house and RTB framework.
Own cross-functional activation with product, creative, ops, and compliance to launch and iterate brand content at scale.

Job Description

Responsibilities

Own US consumer insight & demand positioning
Build a deep understanding of Healthy-category shoppers: motivations, anxieties, trust barriers, usage occasions, and decision journeys.
Create repeatable frameworks (segmentation, JTBD, occasion mapping, competitor/substitute mapping, review & social theme analysis).
Build brand strategy & trust narrative
Define brand fundamentals: positioning, value proposition, brand personality, RTBs (reasons to believe), and clear boundaries (what we won’t claim/do).
Establish “credible communication” principles: evidence hierarchy, objection handling, risk-sensitive language, and an expert-yet-human voice.
Create KUC & messaging architecture
Produce a message house (core promise → supporting pillars → proof points → occasion-led storytelling → FAQs).
Turn messaging into Amazon-native content systems: PDP image hierarchy, A+ modules, Brand Story, comparison charts, video scripts/voiceover, and Store structure.
Influence product direction (with product/sourcing)

Identify product opportunities based on insight (target user, occasion, differentiation, format/pack, naming & packaging logic).
Pressure-test concepts for proof-ability, compliance-safe language, and fit with long-term trust building.
Drive content execution with cross-functional partners
Write actionable creative briefs and guardrails (voice & tone, structure, visual direction, allowed/avoided wording, claim boundaries).
Review key deliverables (Amazon listings, A+, videos, creator scripts, brand pages) to ensure everything reads truly local and credible.

Align cross-functionally and measure progress
Partner with retail ops, creative, paid media, data/insights, product, and compliance to take strategy through launch and iteration.
Define and track brand-building metrics (branded search lift, conversion/returns, repeat/subscription, review sentiment quality, content engagement).

Oceanwing

Anker-founded Amazon agency for brands. Oceanwing is a full-service ecommerce agency growing brands on Amazon and beyond, built from the same team that scaled Anker from launch to one of the most successful Amazon-native brands in the world.We help mid-sized to enterprise brands accelerate marketplace growth through proven strategies, operational excellence, and deep advertising expertise.Our Services Include:Marketplace Strategy & Account ManagementFull-Funnel Advertising (Amazon Ads + DSP)Amazon Marketing Cloud (AMC) InsightsListing Optimization & Creative ServicesInventory, Logistics & Fulfillment SupportCustomer Experience & Post-Sales OperationsWhy Oceanwing?Our team combines the strategic insight that built Anker with real-time data and agile execution. We know what it takes to build and scale winning brands in competitive categories—and we bring that playbook to every client.We operate globally from Seattle, Changsha, Shenzhen, Guangzhou, Seoul and Munich.Let’s grow your brand into a category leader.

Founded in 2019

Bellevue, Washington, USA

51 employees (22 in marketing)

www.oceanwing.com