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Sheppard

Business Development and Marketing Manager - IP (Multiple Offices)

Los Angeles, CA (Hybrid)

$140K/yr – $160K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive business development and marketing work for a law-firm BD team with end-to-end pitch/RFP ownership.

  • Own end-to-end pitch/RFP management and cross-functional delivery.
  • Must-have: 5+ years in BD/marketing for professional services.
  • Standout: Experience coordinating complex campaigns and budgets at AmLaw-scale firms.

Job Description

Responsibilities

  • Lead daily intake and prioritization of requests from practice/industry leadership (pitches, events, content, etc), confirming objectives, deadlines, and required inputs.
  • Meet and communicate daily with attorneys to advise on BD actions for active opportunities.
  • Perform end-to-end pitch/RFP management: draft and edit content, manage matter/experience collection, manage timelines, and deliver final submissions on deadline.
  • Develop and maintain core practice/industry messaging and collateral: update pitch templates, capability statements, practice descriptions, representative matters, attorney bios and related website content.
  • Coordinate cross-functional execution with Communications/PR, Digital Marketing, Events, and other BD team members to ensure consistent messaging and timely delivery of initiatives.
  • Perform market, client, and prospect research and translate findings into actionable recommendations (targets, talking points, event/speaking opportunities, competitive positioning).
  • Organize and support events and sponsorships: develop program goals, coordinate logistics with the events team, build and refine invitee lists, manage attorney roles, and track outcomes/follow-up.
  • Manage rankings, awards, and directory submissions: collect and validate matters, edit submissions, and ensure quality standards are met.
  • Perform CRM and client intelligence management: enter/update contacts and activities, track pursuits and targets, pull lists, and ensure data quality to support reporting and outreach.
  • Prepare reporting for the Senior BD & Marketing Manager, Senior Director of BD & Marketing, CMBDO and practice/industry leaders (pipeline/activity updates, campaign/event outcomes, submission status, and key KPIs).
  • Manage initiative-level budgets and spend tracking for events, sponsorships, and campaigns; reconcile costs and escalate variances as needed.
  • Ensure quality control on all deliverables (accuracy, consistency, formatting, brand compliance) before circulation to attorneys or clients.
  • Handle multiple concurrent deadlines daily by maintaining project plans, sending reminders, and proactively removing roadblocks (missing inputs, approvals, or resources).

Requirements

  • Minimum 5 years of business development and marketing experience in professional services environment, preferably in an AmLaw 100 law firm.
  • Demonstrated experience managing complex, deadline-driven projects and advising senior stakeholders.
  • Required: Bachelor’s Degree in Marketing, Communications, Business, or related field.
  • Advanced degree or JD is a plus.
  • Required: Standard computer knowledge including Word, Excel, Outlook; experience with the full Microsoft Office Suite.
  • Experience with Foundation, InterAction, Vuture, and Canva are a plus.
  • Understanding of social media platforms such as LinkedIn for professional use is also a plus.
  • Hybrid role with in-office requirement three days each week.
  • Travel up to 25%.

Preferred

  • IP litigation BD/marketing experience; experience with large Intellectual Property practice groups; AmLaw 100 experience; Advanced degree or JD is a plus.
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Sheppard

Businesses turn to Sheppard to deliver sophisticated counsel to help clients move ahead. With more than 1,200 lawyers located in 16 offices worldwide, our client-centered approach is grounded in nearly a century of building enduring relationships on trust and collaboration. Our broad and diversified practices serve global clients—from startups to Fortune 500 companies—at every stage of the business cycle, including high-stakes litigation, complex transactions, sophisticated financings and regulatory issues. With leading-edge technologies and innovation behind our team, we pride ourselves on being a strategic partner to our clients.

Founded in 1927
Los Angeles, California, USA
2.3K employees
www.sheppard.com

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

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