Responsibilities

• Lead and guide initiatives for specific markets and clients, coordinating the development of strategic marketing and BD plans;
• Become in-house expert on the marketing attributes and needs of the assigned BD initiatives including competition, drivers, and trends;
• Develop, organize, and maintain a resource database related to assigned BDIs, and promote related internal collaboration sites, including content management & site management;
• Research and support assessment of competitor activities, market intelligence, industry trends, and technological innovations;
• Provide leadership and support for developing, increasing, and maintaining brand awareness through coordination of the BDI’s participation in internal and external media and targeted marketing campaigns;
• Manage and track the preparation of collateral materials, including research, graphical content, and coordinate and/or edit source materials;
• Oversee the integrity of the sales funnel for the BDIs, including but not limited to utilizing a CRM system for data entry, record maintenance, and report preparation;
• Provide guidance and support to regional marketing staff and proposal teams in strategy sessions, capture plans, and win theme/strategy development for proposals and qualification statements;
• Provide leadership and support for industry or professional association project awards nominations, including researching and tracking applicable opportunities, and developing submittal packages;
• Collaborate on the planning and execution of internal meetings and external conferences pertaining to the BDI;