Business Development and Marketing Coordinator

Lancaster, PA (Remote)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Support a research-driven outreach function by identifying opportunities, building prospect databases, and shaping digital messaging across LinkedIn and Instagram to drive visibility and engagement for potential clients.

  • Own research to uncover industries, companies, founders, and events that matter to the outreach strategy.
  • Assist with outreach planning, content ideas, and social-first messaging to fuel campaigns and engagement.
  • Organize and optimize prospect data and support content development for digital channels and campaigns.

Job Description

Responsibilities

  • Conducting deep internet and market research to identify potential clients and opportunities
  • Building and organizing targeted prospect databases
  • Assisting with outreach strategy and campaign development
  • Researching industries, companies, founders, and events that they frequent
  • Identifying creative opportunities for engagement and visibility
  • Assisting with content ideas and messaging for digital outreach and social media
  • Social media strategy
  • Content development
  • LinkedIn and Instagram marketing

Requirements

  • Is naturally curious and loves research
  • Knows how to use AI well
  • Knows how to dig into details and uncover useful insights online
  • Is a strong problem solver who can figure things out independently
  • Wants ownership and responsibility instead of micromanagement
  • Understands how modern digital marketing works
  • Is organized, reliable, and results-oriented
  • Enjoys creative thinking and strategic outreach
  • Self-starter energy is essential

Preferred

  • Have experience creating content for LinkedIn or Instagram
  • Understand social media engagement and audience growth
  • Have experience with marketing research tools or CRM systems
  • Have strong writing and communication skills

Benefits

  • Salary & Benefits We offer competitive salaries and benefits depending on experience.
  • Mostly remote working environment
Gerben IP logo

Gerben IP

Founded in 2008, Gerben IP, legally known as Gerben Perrott PLLC, is a Washington, DC based trademark and copyright law firm. The firm currently serves clients in all 50 states and from over 30 countries around the world. Founder Josh Gerben opened the firm with the goal of providing big-firm quality legal services to businesses and individuals at affordable prices. In furtherance of this goal, the firm has obtained more than 7,500 trademark registrations for its clients since opening, and has been involved in over 500 trademark enforcement and defense matters.As a boutique firm, Gerben IP is able to utilize technology and low-overhead to offer big-firm quality service at a fraction of the cost. Using the latest in trademark search technology, e-discovery processing and platform, and cutting-edge legal research tools, Gerben IP provides an array of services that rival the top-firms in the nation in quality of services being provided.

Founded in 2008
Washington, District of Columbia, USA
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
65.8K
Traffic Source Mix
Search
52.5%
Direct
37.7%
Referral
6.2%
Social
2.2%
Paid
1.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)