Business Development Manager, Commerce Media

New York City, NY (Remote)

$100K/yr – $120K/yrSenior Level3+ years exp

Posted 2 days ago

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Job Summary

Own the merchant monetization strategy across a portfolio, leading onboarding, optimization, and cross-functional support to drive adoption and revenue.

  • Lead onboarding, activation, and go-live coordination
  • Monitor and optimize CPC, yield, and revenue metrics across campaigns
  • Collaborate with merchants, integration engineers, and internal teams to drive measurable commercial outcomes

Job Description

Responsibilities

  • Growth and revenue
  • Grow adoption and revenue of these products across a portfolio of merchants and advertisers.
  • Actively work with merchants and the team to improve monetization outcomes.
  • Produce briefing materials, pitch decks, and implementation documentation for each client.
  • Be the voice of the customer - collect feedback, results, and insights and communicate them back to the business.
  • Onboarding and activation
  • Lead onboarding and activation of these products, including setup, integration validation, and go-live, coordinating the client's technical teams with support from integration engineers.
  • Troubleshoot tag and/or API integration issues at go-live, escalating custom build requirements to integration engineers.
  • Lead the creation of repeatable playbooks that move clients off manual processes and onto the automated model.
  • Performance and yield optimization

Requirements

  • Understanding of the economics of the purchase moment — how relevance and offer placement drive incremental revenue and conversion at the point of sale, and how to grow yield on a high-intent surface.
  • Three or more years in customer success, account management, or partner success — ideally in affiliate marketing, ad technology, ecommerce media, or a commerce platform — with a record of managing a portfolio across onboarding, performance, and growth, and measurable commercial outcomes.
  • Experience in a commercial, sales, or account-management role, or in product / conversion-rate optimization.
  • Fluency in supply and yield metrics: fill rate, ad requests, impressions, viewability, eCPM, and page yield.
  • Fluency in affiliate metrics: EPC, AOV, CPA and CPC, conversion rate, cookie window, and last-click attribution and its limitations.
  • Ad-tech literacy: CPC and CPM models, contextual targeting, ad serving, inventory quality, and ad-tag mechanics, including a functional understanding of JSON, oRTB, and API integrations.
  • Ability to build reporting summaries, commercial decks, and revenue forecasts without support.
  • Ability to hold technical conversations with ad-ops, programmatic, product, and merchant-integration teams.
  • Clear written and verbal communication across editorial, technical, and commercial stakeholders.
  • Ability to run a large book of business and competing priorities without close direction.

Preferred

  • Experience with an ecommerce media network, offer/relevance marketplace, or a commerce platform's monetization surface — you've seen how matching the right advertiser offer to the right shopper at the right moment turns intent into incremental revenue for everyone involved.
  • Direct experience selling to, partnering with, or managing relationships with advertisers and brands — you understand how they think about spend, incrementality, and return, and you can hold your own in that commercial conversation.
  • A track record with technology implementations that lift conversion at the point of purchase — you've worked hands-on with the systems that turn a completed sale into additional revenue and a better shopper experience, and you know what it takes to get merchants live and performing.
  • Deep familiarity with ecommerce platforms and their commerce infrastructure, Shopify especially — Shopify Plus, the app ecosystem, integrations, and merchant workflows — and comfort being the commercial voice in a room that's also technical.
  • Comfort operating across two vocabularies at once: affiliate and performance-marketing metrics on one side, supply-side / yield metrics on the other. You've lived at the intersection of advertiser demand and merchant monetization.
  • A history of owning a book of business independently — growing adoption and revenue across a portfolio without close direction.

Benefits

  • Medical, Dental, and Vision insurance
  • Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
  • Flexible spending accounts and 401(k)
  • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
  • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
  • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
  • Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
  • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
  • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
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Impact.Com

3.9 Glassdoor

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Founded in 2008
Santa Barbara, California, USA
3.3K employees (508 in marketing)
69% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$48.9K
Traffic Source Mix
Search
16.1%
Direct
75.6%
Referral
6.2%
Social
1.5%
Paid
0.6%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
435 (13% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$361.4M
Last Raise
$100M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $100M
  • Jul 2021
    Private Equity • $150M
  • Mar 2019
    Private Equity • $75M

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