Business Development & External Marketing Manager

Scottsdale, AZ (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Drive local network growth by building and维护 referral partnerships with doctors, urgent care, ERs, attorneys, employers, and therapists while educating partners face to face and increasing awareness of Craft Body Scan, Concierge Medicine, and Accident Care in Scottsdale.

  • Referral network expansion across healthcare and community partners.
  • In-person partner education and relationship management to lift market presence and patient growth.
  • Collaborate with marketing and ops to shape growth initiatives and monitor local market opportunities.

Job Description

Responsibilities
  • Develop and expand referral networks with physicians, urgent care, emergency departments, attorneys, employers, physical therapists, chiropractors, and other strategic partners.
  • Conduct regular in person visits to educate stakeholders and strengthen relationships with referral sources and community partners.
  • Increase awareness of Craft Body Scan, Craft Concierge Medicine, and Craft Accident Care in the Scottsdale market.
  • Identify and cultivate new referral opportunities that drive patient growth and expand market presence.
  • Serve as the primary liaison between referral partners and clinic leadership, ensuring excellent communication and responsiveness.
  • Coordinate provider lunches, educational presentations, networking events, health fairs, and community outreach activities.
  • Collaborate with marketing and operational leadership to develop and execute business development initiatives aligned with organizational goals.
  • Represent Craft Health Group at trade shows, chamber events, professional associations, and community networking opportunities.
  • Track outreach activities, referral sources, relationship-building efforts, and business development outcomes.
  • Monitor market trends, competitive activity, and community needs to identify opportunities for growth.
Requirements
  • Minimum of three (3) years of experience in healthcare business development, physician relations, marketing, sales, or a related field.
  • Experience developing referral relationships within healthcare settings strongly preferred.
  • Experience in accident care, personal injury, workers' compensation, urgent care, primary care, medical device sales, pharmaceutical sales, or healthcare outreach preferred.
  • Existing relationships within the Scottsdale/Phoenix healthcare community are a plus.
Preferred
  • Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field preferred.
Benefits
  • Paid Time Off
  • Competitive salary and benefits package.
  • Opportunities for professional development and continuing education.
  • Collaborative and supportive work environment.
  • Cutting-edge imaging technology and equipment.

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