Job brief

The Business Development Associate  is one of the first impressions of our agency for new clients and prospects. Whether taking an inbound lead or seeking an outside sales client, this position involves polished communication, both written, verbal & non-verbal. 

Reporting directly to the CEO, the Business Development Associate will be committed to new business development and customer acquisition by assessing the needs of businesses, local and afar. Strong understanding (and willingness to constantly self-educate) of digital marketing, design, video/photography, and social media is an absolute must, as well as being a strong self-motivator with personal ambition and drive.

Responsibilities

• Responsible for prospecting new accounts, identifying decision makers, and keeping accurate data and information on all contacts, utilizing our CRM, HubSpot.
• Responsible for initial contact, follow-up, sales appointment, negotiating contract, and maintaining the account relationship.
• S/he must develop sales plans for each prospect, assess prospect readiness, audit digital presence and identify opportunities for improvement.
• Make outreach calls or messages to businesses to introduce TargetMarket and Take inbound calls/emails to explain services offered and to pair a customer with effective solutions.
• Consult with business owners / decision makers and provide service recommendations.
• Demonstrate advanced product knowledge and advantages of digital marketing.
• Maintain client relationships, facilitate team / client communication and ensure client satisfaction.
• Work with the COO to vet current clients for upsell opportunities during client audits. 
• Attend initial kickoff meetings, ongoing client meetings, creative sessions and team meetings.
• Participate in all team building, personal and business development and client events.
• Attend community and networking events on behalf of TargetMarket.
• Speak to area associations, groups and organizations as needed.
• Represent TargetMarket at trade shows, area events & conferences.
• 50% travel possible to the home office or customer sites and conventions for research and continuing education opportunities. 

Requirements

• Proven sales record
• Comfortable making outreach calls to businesses
• Strong ability to both prospect and close new business
• Excellent Presentation Skills (public speaking, radio / TV appearances, phone / web / video conferences)
• Outgoing personality and comfortable in all social situations
• Master of small talk & relationship building
• Ability to “work a room” and make a friend out of anyone
• Assertive personality, persistent, and a great listener
• Ability to develop and maintain professional relationships (internal, client, community)
• Comfortable presenting to a board of high level executives and small businesses alike
• Ability to be coached and apply constructive feedback toward skills and position
• Excellent project and time management skills
• Strong understanding of social media and digital marketing
• Knowledge of business and management principles
• Strong analytical skills
• Organizational skills with experience managing a CRM and mastering the follow up
• Ability to work collaboratively AND independently
• Self motivated with the continued desire to improve both personally and professionally
• Professional in appearance and in demeanor
• Strong moral compass with a genuine passion for helping others
• Must be knowledgeable on current tech and digital marketing news and be active on personal social media channels
• BS/BA in Marketing, Communications or a related field

This position will report to the CEO.