Responsibilities

• Manage Cards and Lending audience selection, optimization and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products. Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
• Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non prescreen channels.
• Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution.
• Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
• Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
• Partner closely with marketing operations, external partners, internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
• Serve as a point of escalation for campaign delivery issues
• Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
• Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.

Requirements

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong expertise in prescreen and non‑prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
• Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred).
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Prior experience in banking or financial services preferred.

Preferred

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning
• Analytical Thinking

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.