Business Activation Manager

Kent, WA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the distribution and in-market growth of Wine & Spirits by expanding footprint, strengthening key accounts, and enabling teams with training and programs that drive volume.

  • Growth & Distribution: expand channel coverage and optimize POS programs with supplier partnerships.
  • Account Enablement: support direct sales, manage top accounts, and ensure ABP goals are met across regions.
  • People & Programs: design training, run tastings and staff education, and lead seasonal promotions with suppliers.

Job Description

Own the distribution and in-market growth of Wine & Spirits by expanding footprint, strengthening key accounts, and enabling teams with training and programs that drive volume.

  • Growth & Distribution: expand channel coverage and optimize POS programs with supplier partnerships.
  • Account Enablement: support direct sales, manage top accounts, and ensure ABP goals are met across regions.
  • People & Programs: design training, run tastings and staff education, and lead seasonal promotions with suppliers.
  • Internal Alignment: clearly communicate sales priorities and initiatives to cross-functional teams.
  • Program Execution: design seasonal wine & spirits features, menus, and promotional activations.
  • Vendor Collaboration: identify new licenses and establish early placements with owners for openings.
  • Field Support: maintain designated pet accounts and regional on-premises call points while supporting ASRs as needed.
  • Account Readiness: prepare accounts for supplier visits with professional execution.
  • Sales Performance: hold teams accountable to the Annual Business Plan and branch goals using director-level tracking.
  • Market Intelligence: conduct buyer meetings, tastings, and staff trainings to elevate brand knowledge and drive sales.

Requirements

  • High School diploma or GED required
  • Valid driver's license and auto insurance required -- position is subject to Fleet Safety Policy
  • Minimum of 21 years of age

Preferred

  • Bachelor's degree in business, Marketing, or related field preferred
  • 4-6 years of experience in account management, sales, or distribution within the beverage industry
  • Strong analytical and strategic thinking skills
  • Excellent communication and relationship-building abilities
  • Proficiency in iDig/VIP and data analysis tools

Benefits

  • Employees (and their families) are eligible for medical, dental, vision, and basic life insurance.
  • Employees can enroll in our company's 401k plan.
  • Employees are also eligible for 80 hours of vacation every year and 7-8 days of paid holidays throughout the calendar year (depending on location).
  • Hired applicants may be eligible for [incentives/ bonuses/ annual bonuses].

Columbia Distributing

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Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40