Responsibilities

• Own day-to-day brand management for Broda, ensuring consistent messaging, positioning, visual identity, and customer experience across marketing and sales channels.
• Develop and execute integrated marketing strategies aligned with company growth priorities, customer needs, and competitive positioning.
• Lead campaigns across digital and traditional channels, including email, paid media, social media, print, direct mail, brochures, catalogs, trade publications, and industry events.
• Own Broda’s trade show and event strategy, including event selection, objectives, audience targeting, booth messaging, supporting materials, sales coordination, pre- and post-show campaigns, and performance evaluation.
• Develop marketing strategies for a manufactured, physical product, including product launches, positioning, sales materials, product photography, printed collateral, and customer education.
• Partner with sales, product development, customer success, operations, and other teams to translate product features and customer needs into compelling market messaging.
• Create and oversee marketing content, including brochures, product literature, email campaigns, websites, presentations, case studies, trade show materials, and social media.
• Support sales, national accounts, dealers, and distributors through sales enablement materials, co-marketing campaigns, updated product information, imagery, and other channel marketing initiatives.
• Conduct market research to understand Broda’s audiences, clinical use cases, competitive position, customer needs, and industry trends.
• Track marketing performance and present key results, insights, and recommendations to leadership.

Requirements

• The ideal candidate will have a bachelor’s degree in Marketing, Business, Communications, or a related field and approximately four to seven years of progressive marketing experience, including meaningful experience in brand management or direct ownership of a product or brand.
• Experience marketing physical products in a B2B, manufacturing, dealer/distributor, or channel-based environment is highly valuable.
• Candidates should be comfortable balancing digital marketing with traditional channels such as trade shows, printed collateral, sales materials, product launches, industry publications, and customer events.
• Healthcare, clinical, medical device, medical equipment, senior living, rehabilitation, durable medical equipment, or similar industry experience is strongly preferred.
• Successful candidates should also bring strong project management, writing, communication, and presentation skills; experience partnering closely with sales teams; the ability to work independently and identify opportunities; and experience using analytics to evaluate marketing performance. Familiarity with Google Analytics, HubSpot, CRM platforms, or marketing automation tools is strongly preferred.

Benefits

• As Broda team member, you’ll receive benefits through our parent company, MITY Inc., including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits.