Branding Insights and Marketing Coordinator

Boothbay, ME (On-site)

$20/hr – $22/hrEntry LevelPart time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive branding insights and marketing coordination for Coastal Maine Botanical Gardens as a seasonal, part-time Branding Insights and Marketing Coordinator.

  • Audit branding across channels and help execute a summer brand refresh project.
  • Must-have: Experience in market research, marketing, communications, or related field.
  • Standout: Seasonal, part-time (20 hours/week) May–October with campus and off-site survey work.

Job Description

Responsibilities

  • Audit branding across all channels, noting areas of strength and opportunities for improvement.
  • Co-curate, with the broader marketing team, a survey to understand brand sentiment and connection, ensuring we are able to gauge the guest experience and understanding of our mission priorities.
  • Conduct surveys both on-campus and in one or two off-site locations, ensuring a consistent, high-quality experience for participants.
  • Collaborate with the Marketing Operations Specialist to interpret survey data and generate actionable insights.
  • Assist with project management tasks such as scheduling, documentation, and progress tracking as needed.

Requirements

  • Experience in market research, marketing, communications, project coordination, or a related field preferred.
  • Strong organizational and analytical skills with the ability to manage multiple tasks.
  • Excellent verbal and written communication abilities.
  • Comfort with data collection, survey tools, and basic data analysis.
  • Ability to work independently and collaboratively within a team environment.
  • Flexible availability for scheduling.

Benefits

  • Seasonal employees receive personal and sick paid time off, paid holidays, discounts in our culinary and Gardenshop programs, and a Gardens membership.
COASTAL MAINE BOTANICAL GARDENS logo

COASTAL MAINE BOTANICAL GARDENS

At nearly 325 acres, Coastal Maine Botanical Gardens is the largest public garden in New England. Voted #1 on TripAdvisor, the nationally recognized public garden is located in Boothbay, Maine. With two miles of hiking trails, 19 acres of ornamental and themed gardens featuring native plants of Maine, a children’s garden, a sensory garden, and so much more, there’s something for everyone. The mission of the Gardens is to inspire meaningful connections between people and nature and promoting plant conservation through horticulture, education, and plant science.

Founded in 2007
Boothbay, Maine, USA
69 employees (11 in marketing)

Traffic Signals

Monthly Visitors
20.6K
Monthly Google Ads Budget
$41
Traffic Source Mix
Search
62.5%
Direct
30.6%
Referral
4%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
8 (12% of company)
Median Career Experience
13.5 years
Median Tenure
7.4 years

Recent News