Branding and Communications Specialist

Responsibilities

• Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media. Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more.
• Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials.
• Collaborate with internal teams (i.e. profit centers, Customer Experience, Information Technology and Agency Operations and Marketing) to solidify comprehensive, strategic marketing and communications plans.
• Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more. Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned.
• Monitor, measure and report on campaign effectiveness; optimize efforts based on results.
• Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics.
• Assist with content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience.
• Collaborate with the Branding and Communications team on content and campaigns, including support for social media activities as needed. Responsibilities may include creating, scheduling and publishing content across Facebook, Instagram and LinkedIn; researching trends, hashtags and competitors; developing content calendars; partnering with visual designers; creating captions and short-form copy; assisting with photo selection and basic video editing in CapCut; monitoring and engaging with social media audiences; supporting proofing and approval processes; and tracking performance metrics. Ensure consistent use of the corporate brand and voice across assigned work.
• Monitor, maintain and improve Encova’s online reputation, i.e. Google reviews, etc.
• Demonstrate strong project management and interpersonal skills. Commonly lead projects and interact with integrated teams.

Requirements

• An undergraduate degree in communications, marketing, journalism or a related field.
• Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred.
• Strong writing skills, creativity, thorough understanding of social media channels, attention to detail and a demonstrated success in content strategy is required.
• A portfolio demonstrating diverse writing styles is required, along with demonstrated strong proofing and editing skills.
• Demonstrated experience managing communication plans, email marketing and AP style are highly desired.
• Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint are a plus.
• Work in or understanding of the insurance industry is desirable.

Preferred

• Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint are a plus.
• Work in or understanding of the insurance industry is desirable.

Benefits

• Health, Dental & Vision Insurance
• Company-provided life and income protection plans
• Eligibility to participate in a company incentive bonus program
• 401(k) Retirement Plan - 100% company match up to 7% on annual salary
• Paid Time Off, Paid Holidays, and Floating Holidays
• Flexible Work Arrangements - Hybrid and remote depending on the role