Branding and Communication Analyst- Treasury Partners

New York, USA (Unknown)

$95K/yr – $110K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive cohesive branding and integrated marketing for a wealth-management practice across channels.

  • Own cross-channel branding and content distribution, coordinating agencies and internal teams.
  • Must-have: 2+ years in branding/communications with strong writing and PM skills.
  • Standout: Agency-management experience in financial services and cross-functional collaboration.

Job Description

Responsibilities

  • Execute and enhance integrated branding, marketing, and communication strategies across digital, social media, website, email, and client communication channels
  • Develop and refine presentations, white papers, thought leadership content, client-facing materials, and branded collateral
  • Manage relationships with digital marketing, creative, media, and public relations agencies to maximize brand visibility and engagement
  • Coordinate high-profile media appearances, interviews, speaking engagements, public relations initiatives, and event promotion
  • Ensure brand consistency across campaigns, teams, markets, and all client touchpoints
  • Oversee content distribution strategies, communication workflows, and integrated marketing campaign execution
  • Track and analyze core branding and marketing KPIs, including website traffic, audience engagement, lead generation, SEO/SEM performance, media impressions, social media growth, email campaign metrics, and event ROI
  • Utilize analytics and reporting insights to optimize campaign effectiveness, audience engagement, and overall marketing ROI
  • Collaborate effectively across advisors, leadership teams, and external partners within a complex, cross-functional organization
  • Support the continued growth and positioning of the practice’s brand within the wealth management industry

Requirements

  • 2+ years of experience in branding, communications, marketing, public relations, or related fields
  • Exceptional writing, editing, communication, and project management skills
  • Experience working with creative, media, branding, digital marketing, or public relations agencies
  • Proven ability to manage multiple priorities and stakeholders in a fast-paced, deadline-driven environment
  • Experience building and maintaining brand consistency across multiple channels and audiences
  • Strong understanding of marketing analytics, campaign reporting, and KPI measurement
  • Strong organizational, strategic, and execution-oriented skill set
  • Financial services, wealth management, or professional services industry experience preferred

Preferred

  • Financial services, wealth management, or professional services industry experience preferred
  • Proficiency with Microsoft Outlook, Excel, PowerPoint, Salesforce, Marketo, Hootsuite, Google Analytics, InDesign, and Photoshop preferred

Benefits

  • Coverage on the first day of employment for medical, dental, and vision insurance
  • Paid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)
  • 401k matching plan
  • HSA employer contributions
  • Student loan assistance
  • Pet insurance
Hightower Advisors logo

Hightower Advisors

4.0 Glassdoor

Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401K consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., the firm operates as a registered investment advisor (RIA). Learn more about Hightower’s collaborative business model at www.hightoweradvisors.com.

Founded in 2008
Chicago, Illinois, USA
622 employees (38 in marketing)
76% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
29.5K
Monthly Google Ads Budget
$170.9K
Traffic Source Mix
Search
23%
Direct
66.4%
Referral
9.4%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~622

Marketing Team

Marketing Team Size
34 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$645M
Last Raise
$100M
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity
  • Oct 2017
    Private Equity • $100M
  • Apr 2017
    Debt Financing • $245M

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