Brand Writer

Responsibilities

• Be an active partner in developing our story across a wide range of surfaces, from concept to execution across websites and campaigns, product and feature launches, event materials, OOH initiatives, video and social channels and internal storytelling communications.
• Work with brand designers, content marketing and our partners across the company from the start of a brief, helping shape the ideas and concepts, not just adding the copy and moving on to the the next project
• Translate technically dense subjects (identity, fraud, compliance, security) into engaging brand narratives non-experts can understand
• Collaborate with our GTM teams to further craft & curate the nuance of Persona's brand voice across audiences — customers, end-users, developers, candidates, and employees, while finding the key threads that help bring it all under one roof.
• Help evolve our voice and tone as you go: creating practical learnings and guidelines that can empower other teams, developed through shipped work rather than in a vacuum.
• Raise the quality of writing coming from partners across the company, giving direct feedback and jumping in to help make impact when you see the opportunity
• Find the opportunities not assigned — the moments, the formats, the piece of writing that should exist and doesn't yet.
• Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders

Requirements

• 6+ years experience with portfolio that carries the role, and shows how things evolved from the brief to the concept to the final, sometimes even unexpected piece.

Preferred

• Both agency and in-house experience is a large plus
• Experience writing for regulated, trust-sensitive, or safety-adjacent subjects.
• Employer brand, recruiting, or internal communications experience/work

Benefits

• For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.
• For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.