Brand Strategy, Managing Director

Responsibilities

• Lead global enterprise brand strategy. Create, evolve, and steward RSM’s brand strategy and platform, including positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression.
• Align enterprise direction with regional needs. Partner across global executive offices and with regional counterparts to establish a cohesive enterprise brand direction while enabling appropriate regional relevance, flexibility, and execution.
• Integrate brand across marketing and communications. Ensure the brand platform guides campaigns, demand generation, events, experiences, communications, and other priority initiatives across markets. Bring strong brand judgment to briefs and strategic decisions without becoming an approval bottleneck.
• Drive brand activation and partnerships. Lead the brand perspective on partnerships, sponsorships, and activation opportunities, helping determine where and how RSM should show up globally and regionally to build awareness, relevance, and preference with priority audiences.
• Advance the talent brand. Oversee talent brand strategy in close partnership with HR and Talent Acquisition, supporting a consistent and compelling employer brand across regions.
• Guide agency, advertising, and creative partnerships. Lead brand-side agency relationships and provide informed direction on advertising, media, and brand activation. Partner with internal and external creative leaders to translate brand strategy into distinctive creative expression without assuming the creative director role.
• Measure and optimize brand performance. Partner with Analytics, Growth, and Marketing leaders to define meaningful brand measures. Use research, market response, campaign performance, and qualitative insights to strengthen future activations and investment recommendations.
• Lead through influence and collaboration. Build the brand capabilities needed for an evolving global organization, establish standards, develop talent, manage agency partners, and influence senior stakeholders across RSM’s federated model.
• Balance global consistency with regional relevance and business needs.
• Influence and collaborate effectively across enterprise and regional leadership teams.

Requirements

• Bachelor’s degree with relevant professional experience required; master’s degree preferred.
• 15+ years of experience in brand strategy, integrated marketing, brand leadership, or a related field, including significant leadership responsibility within a complex, matrixed, federated, or multinational organization.
• Demonstrated success creating or materially evolving an enterprise brand platform and applying it across multiple audiences, channels, business units, markets, or regions.
• Experience working in an organization with enterprise-wide standards and shared strategic direction, along with regional or local flexibility in how those standards are activated and executed.
• Proven ability to align enterprise brand strategy with regional business priorities, market dynamics, and audience needs while maintaining a cohesive global brand.
• Strong marketing and commercial fluency, with the ability to understand what an organization sells, how it grows, whom it serves, and how brand can support those objectives.
• Experience leading or significantly influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships.
• Experience with talent brand or recruitment marketing strategy, or close partnership with HR and Talent Acquisition.
• A combination of in-house and agency or consultancy experience is strongly preferred. Significant experience managing senior agency and creative partners may also qualify.
• Proven ability to influence and collaborate across functions, business units, regions, and geographies without relying on direct authority.

Benefits

• At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits .