Brand Strategy Manager

Responsibilities

• Portfolio Strategy: Shape portfolio growth by identifying brand roles, whitespace opportunities, and strategic investment priorities across the Asian Business Unit.
• Build Brand Equity: Help shape and strengthen brand strategies, positioning, and activation across a growing portfolio of Asian brands.
• Bring Innovation to Life: Partner with cross-functional teams to ensure new products and innovations have the right brand fit, positioning, and go-to-market strategy.
• Create Meaningful Experiences: Lead high-impact events, activations, and experiences that increase brand awareness, engagement, and cultural relevance.
• Build Strategic Partnerships: Identify and develop partnerships with retailers, organizations, influencers, cultural groups, and other external partners that create meaningful business and brand opportunities.
• Shape the Future: Contribute to annual and long-range brand planning, using consumer insights, market trends, and competitive intelligence to identify opportunities for growth.
• Influence Across the Organization: Serve as a brand champion and strategic partner to cross-functional teams and senior leaders.

Requirements

• Bachelor’s Degree (MBA preferred) and 6+ years of experience in brand marketing, strategy, partnerships or business development in CPG
• Proven ability to lead cross-functional initiatives from strategy through execution.
• Strong strategic thinking, communication, relationship-building, and project management skills.
• Experience with brand activations, events, partnerships, sponsorships, or innovation launches.

Benefits

• Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.