Drive brand portfolio growth and profitability by leading marketing strategy, cross-functional collaboration, and NPD for Reser’s category brands.

• Own the development and execution of annual marketing plans across assigned brands to drive topline, margin, and brand health.
• Leads lifecycle strategy for new and existing products with cross-functional collaboration (sales, R&D, manufacturing, regulatory, finance).
• Leads regular analyses of brand performance, competition, category, and consumer insights to adjust plans.
• Leads consumer insight gathering to evolve brand position and communications strategy.
• Maintains understanding of internal brand metrics (sales, margin) and contributes to financial planning.
• Manages portfolio through SKU rationalization, mix strategies, and margin optimization.
• Evaluates product portfolio and opportunities for launches or improvements to sustain growth and relevance.
• Develops strategies to maximize profitability while maintaining quality standards across products/categories.
• Drives cross-functional collaboration with Sales and Trade Marketing to implement programs.
• Engages in ongoing market analysis to identify opportunities and inform strategy.

Requirements

• 7-10 years of experience in Brand Marketing; CPG experience preferred.
• Bachelor’s Degree required; MBA preferred.
• Strategic thinking and analytical skills with ability to synthesize data into actionable recommendations.
• Leadership to motivate and manage cross-functional teams in a matrix organization.
• Understanding of consumer insights and ability to translate research into marketing strategies.
• Creative and conceptual thinking to set vision and identify opportunities.
• Broad marketing fundamentals with a 360-degree perspective.
• NPD development and launch experience.
• Excellent written and verbal communication; strong organizational skills.
• Proficiency in Microsoft Office 365; Nielsen or IRI experience required.
• Ability to take initiative and work autonomously or in a team.

Nice To Have

• MBA is preferred.

Benefits

• We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.
• Reser’s offers choices to recognize diverse and changing employee needs.
• Full-time benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, PTO, holidays, and voluntary options (link).
• Strive to be Employer of Choice with a culture of belonging and ongoing employee development.