Responsibilities

• Brand Strategy and Governance: Own and evolve brand positioning, voice, and visual guidelines; Ensure consistency across all brand touchpoints including digital platforms, physical environments, and sales materials; Act as the internal steward of the brand and align teams around a clear and unified narrative; Deeply understand our products, customers, history, and key differentiators and bring that story to life in a way that is clear and authentic
• Go To Market and Sales Enablement: Partner closely with Sales to shape go to market strategies and outreach efforts; Develop messaging and storytelling that drives interest and opens doors; Actively build PowerPoint presentations for sales including pitch decks, custom presentations, and key account materials; Work directly with sales teams to determine what content is needed and assemble presentations using the most relevant and up to date assets; Translate complex offerings into clear and differentiated value propositions
• Content Strategy and Demand Generation: Own and execute a consistent content cadence with a focus on LinkedIn and direct outreach channels; Proactively identify stories within the business and bring them to market quickly and effectively; Collaborate with internal teams to capture and develop content including photos, videos, and written materials; Drive brand awareness and engagement through consistent and relevant storytelling; Identify new opportunities for campaigns, outreach, and audience engagement
• Product and Collection Storytelling: Partner with Design and Sales teams to develop narratives for new collections and product launches; Translate product features into meaningful customer value and industry relevance; Ensure each launch is supported by clear messaging and supporting materials
• Visual Direction and Brand Expression: Guide the visual expression of the brand across presentations, campaigns, product launches, and content; Use tools such as mood boards, references, and visual frameworks to communicate ideas and align teams; Partner with designers and multimedia resources to ensure outputs are cohesive, on brand, and high quality; Maintain a strong level of visual consistency and taste across all brand expressions
• Digital Experience and Website: Oversee the structure, content, and ongoing evolution of the company website; Ensure the site is simple, intuitive, and effective for B2B customers; Continuously improve clarity, usability, and alignment with brand and sales goals
• Brand Experience and Activation: Lead the planning, messaging, and execution of trade shows, pop up showrooms, and brand activations; Ensure alignment across teams so that the brand shows up consistently and clearly in physical environments; Support sales teams with the tools and messaging needed to present a unified story
• Asset Library Development and Management: Build and maintain a centralized, well-organized library of brand and product assets including product images, in store photography, portfolio examples, and supporting materials; Consolidate assets from multiple sources into one easy to navigate system that is accessible to the broader team; Establish clear organization and naming conventions so teams can quickly find and use what they need; Regularly update the library to reflect current offerings and ensure accuracy; Archive outdated or discontinued product imagery to avoid confusion and ensure only current materials are actively used; Enable sales and internal teams to independently access high quality assets for presentations and customer communication
• Resourcefulness and Execution: Operate effectively within a lean team environment without large internal creative resources; Take initiative to move work forward without waiting for direction; Identify ways to get work done using available resources including internal teams, external partners, and personal skillsets; Step in to support execution when needed including presentations and light design work