Responsibilities

• The Brand and Creative Strategy Lead ensures that the Children's Minnesota brand is consistent, distinct and compelling.
• They craft integrated marketing communications that are both strategically aligned to business goals and deeply attuned to the hearts and minds of consumers.
• This is a hands-on leadership role designed for a "working lead" who not only defines the strategic direction but also executes high-level creative work and copywriting.
• Reporting to the Manager, Marketing Operations & Creative Services, the Lead focuses on the strategic and narrative integrity of the creative we develop in our-in house agency while collaborating across the department and beyond to unify the stories we tell as an organization.

Requirements

• BA preferred
• 8+ years of experience in brand strategy, creative strategy, or advertising - preferably within an in-house agency, independent ad agency or highly regulated environment. Health care or nonprofit experience is a significant plus.
• Proven Narrative Expertise: A strong portfolio demonstrating the ability to craft emotional, persuasive stories that drive specific business or philanthropic outcomes.
• Collaboration: Experience influencing and leading cross-functional partners without formal authority to achieve brand alignment.
• Strategic Leadership: Demonstrated ability to translate complex business strategies into clear, effective creative briefs and directions.
• Operational Fluency: Solid understanding of creative workflows, resource planning and the balance between "working contributor" and "strategic director."
• Narrative/ Copywriting skills.

Benefits

• In addition to your salary, this position may be eligible for medical, dental, vision, retirement, and other fringe benefits.
• Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.