Brand Strategy and Creative Coordinator

Responsibilities

• Brand Strategy & Development: Support the development and execution of brand strategies, ensuring consistency in brand voice, messaging, and visual identity across all platforms and marketing materials.
• Social Media Management: Create, plan, and manage engaging content for Facebook, Instagram, and LinkedIn that aligns with brand objectives and connects with target audiences.
• Content Creation: Capture, photograph, and edit high-quality photos and videos for social media, marketing campaigns, and other brand initiatives.
• Trend Awareness: Stay up to date on emerging social media trends, creative formats, and platform best practices to develop fresh, relevant, and engaging content.
• Community Engagement: Attend events within the communities we serve to capture photos and videos highlighting our employees, company culture, community partnerships, and local involvement.
• Brand Awareness & Growth: Help increase social media followers, engagement, and overall brand awareness through thoughtful content strategies and consistent execution.
• Creative Coordination: Coordinate creative projects, organize content assets, and collaborate with internal teams to ensure projects are delivered on time and align with brand standards.
• Performance Monitoring: Track social media performance and engagement metrics, identify opportunities for improvement, and use insights to inform future content and creative strategies.
• Cross-Functional Collaboration: Partner with team members across departments to identify storytelling opportunities and showcase the people, culture, and values that make our organization unique

Requirements

• 2-3 years experience creating and managing social media content and profiles.
• A degree in communication, marketing, digital marketing, social media, or a related field.
• Experience with Adobe Creative Suite, Canva, FInal Cut Pro, or similiar.
• Excellent writing and editorial skills with strict attention to grammar and detail.
• Ability to manage multiple projects with ever-changing deadlines.
• Excellent organization and time management.
• Self-starting and a 'can do' attitude.
• Strong graphic design skills.
• Proficiency in Microsoft Office.
• Knowledge of both PC and Mac/Apple technology.

Benefits

• Great Benefit s Package : A generous 22 days of PTO, available Medical, Dental, Vision, 401(k) + Matching, Life, accident, and disability insurance options, and referral bonuses!