Responsibilities

• Own the brand
• - Define and evolve our positioning, narrative, voice, and tone across everything we make
• - Set the visual identity direction and hold the bar on every surface (a designer executes and maintains the system you shape)
• - Write and maintain the brand and messaging guidelines that keep us consistent as we scale into new states
• Come up with the big ideas
• - Concept campaigns end to end, from the core insight to the hook to how it shows up in the world, then hand them to social, design, and events to run
• - Turn company moments (new market launches, funding, milestones, product drops) into stories people actually want to share
• - Bring a steady stream of bold, original ideas, and the judgment to know which ones are worth the budget
• Make the whole company sound like one brand
• - Bring consistency across product, marketing, recruiting, provider-facing, and family-facing content

Requirements

• You are a self-starter. You do not wait for a brief; you see the gap and you fill it.
• You have genuine taste and understand aesthetics deeply. You can look at two options and explain exactly why one is better, and you are usually right.
• You are full of ideas, including a few bold ones that make people say "wait, can we actually do that?" And you are pragmatic enough to ship them on a real budget and a real deadline.
• You are a strong writer and storyteller who can rally a room around an idea.
• You think in both stories and systems, so the brand stays consistent even as we move fast.
• You get energy from ambiguity and speed, and you would rather ship something bold than something safe.
• You care about building something that genuinely helps families and clinicians, not just something that looks good in a deck.

Preferred

• You have built or meaningfully reshaped a brand people would recognize
• Experience spanning both consumer and healthcare, or bringing a consumer bar into a serious category
• You make things yourself sometimes (write, design, shoot, edit), even if it is not your main job

Benefits

• 💵 Competitive salary
• 📈 Meaningful equity
• 🏥 Health benefits
• 🏖️ Flexible PTO
• 🍱 Dinner when working late