Associate Manager, Brand and Product Strategy - Beverages

Irvine, CA (Hybrid)

$109K/yr – $129K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own the Freeze product pipeline and cross‑functional beverage programs at Taco Bell, driving flavor exploration, testing, creative development, and multi‑channel activations from concept to go‑to‑market.

Lead early stage flavor exploration and consumer testing
Coordinate agency and internal partners for briefs and asset development across channels

Job Description

Responsibilities

Support in the planning and executing of National Beverage and Test Programs from product and creative development to go-to-market; gaining system alignment to deliver breakthrough results
Contribute to the strategy and execution of Taco Bell’s core beverage portfolio and emerging growth platforms, including Live Más Café, helping shape the future of the category through innovation, testing, and campaign development
Own the Freeze product pipeline, leading early stage flavor exploration, consumer testing, product briefs and broader beverage & food integration efforts to unlock culturally and seasonally relevant programs that drive Freeze DPT
Serve as the primary contact for agencies and internal creative/partners to progress briefs and multi channel asset development for both owned and paid assets
Own coordination of real estate, schematic, training and merchandising reviews for beverage programs
Partner with Insights & Analytics and Finance to maintain trackers, review pillar and program performance, and synthesize insights to inform future initiatives
Build deck skeletons, populate content, and craft clear storytelling for leadership reviews, cross functional shares, BEVCOM, FRANMAC, and program alignment forums
Partner with cross-functional teams, including Operations, Supply Chain, Menu Management, Public Relations, Digital, Social, Media to develop robust programs inclusive of multi-channel activations that effectively engage target consumers

Requirements

4+ years of experience in brand management, product marketing, or related fields
BA required; business, marketing, or communications degree preferred
Experience managing creative development, cross functional workflows, and complex timelines in fast paced environments
Strong creative brief writing, deck building, and storytelling abilities.
Comfortable coordinating across multiple stakeholders and serving as a central “hub” for information flow
Extremely organized, proactive, detail oriented, and able to operate fluidly between creative and operational workstreams
Skilled in Microsoft Office; strong PowerPoint capability is essential
Motivated, curious, resourceful, and excited to help shape the future of Taco Bell’s beverage platforms.

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com