Responsibilities

• Lead strategic discovery sessions to understand client objectives, business priorities, competitive challenges, and long-term growth goals.
• Develop comprehensive brand positioning strategies that clearly differentiate clients within competitive marketplaces.
• Conduct market research, audience analysis, and competitive intelligence to identify emerging opportunities and industry trends.
• Transform consumer insights, business data, and research findings into actionable strategic recommendations.
• Design messaging frameworks, brand narratives, and value propositions that create consistency across all communication channels.
• Facilitate executive workshops, stakeholder interviews, and strategic planning sessions.
• Advise creative, public relations, digital marketing, and account management teams throughout campaign development to ensure strategic alignment.
• Evaluate brand performance, customer perception, and campaign effectiveness using qualitative and quantitative research methods.
• Present strategic recommendations, market assessments, and growth opportunities to executive leadership with confidence and professionalism.
• Support agency business development efforts by contributing strategic insights during new business presentations and client pitches.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related discipline.
• Minimum of four years of professional experience in brand strategy, strategic planning, integrated marketing, consulting, or agency environments.
• Demonstrated experience conducting market research, competitive analysis, and audience segmentation.
• Experience developing positioning strategies, messaging frameworks, and strategic recommendations.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple client engagements while maintaining exceptional quality standards.

Preferred

• Experience supporting integrated marketing campaigns across multiple channels.
• Familiarity with brand research methodologies and customer insight tools.
• Experience presenting strategic recommendations to executive leadership teams.
• Professional certifications or graduate education related to marketing, branding, or strategy are considered an asset.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid vacation and company holidays
• Professional development reimbursement
• Employee Assistance Program
• Performance-based incentive opportunities