Brand Strategist

Chicago, IL (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and client impact for SPINS-powered CPG clients through data-driven storytelling and actionable insights.

  • Own translating client objectives into innovative brand strategies that leverage SPINS data.
  • Must-have: 3+ years in a client-facing role.
  • Standout: Experience turning market insights into strategic recommendations for senior leadership.

Job Description

Responsibilities

  • Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
  • Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
  • Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
  • Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement.
  • Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
  • Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.

Requirements

  • 3+ years of experience in a client facing role
  • Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
  • Proficiency in PowerPoint and Excel
  • Proficiency with SPINS, Circana, or Nielsen Data
  • Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
  • Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
  • Excellent communicator and comfortable working at varying levels of senior leadership
  • Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
  • Applicants must be authorized to work for any US employer.
SPINS logo

SPINS

At SPINS, we believe there’s more than meets the eye to data. As the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry, we strive to transform raw data into intelligent and actionable business solutions. Our mission is to maximize the value of information for growing the natural products industry. We carry out our mission by providing information, insight and a common language for the industry with which to understand and analyze consumer, retail and broad marketplace dynamics.

Founded in 1995
Chicago, Illinois, USA
541 employees (47 in marketing)

Traffic Signals

Monthly Visitors
38.2K
Monthly Google Ads Budget
$16.2K
Traffic Source Mix
Search
23.6%
Direct
64.9%
Referral
6.2%
Social
1.9%
Paid
3.3%

Headcount Trend

Current headcount: ~541

Marketing Team

Marketing Team Size
33 (6% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5M
Last Raise
$5M
Undisclosed

Funding History

  • Feb 2022
    Undisclosed
  • Jan 2021
    Private Equity
  • Dec 2015
    Series Unknown

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