Brand Strategist / Senior Brand Strategist (3–10 years) — Healthcare, Medical Device, and/or Pharma Experience Preferred

Minneapolis, MN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

The role leads brand strategy engagements, turning research into actionable insights and clear strategic outputs. It requires 3–10 years of brand strategy experience, strong writing and facilitation skills, and a portfolio showing rigor and usefulness. Preferred experience includes healthcare branding and cross-functional stakeholder alignment.

Job Description

Responsibilities

  • Lead/participate in discovery: stakeholder interviews, competitive/category scans, customer and cultural research and synthesis into actionable insights.
  • Translate complexity into clear strategic outputs: positioning, messaging architecture, value proposition frameworks, brand narrative and go-to-market direction.
  • Build practical strategic frameworks that teams can use (not just admire).
  • Write inspiring, specific, strategically sharp creative briefs (and guide teams through the “why” behind them).
  • Collaborate tightly with creative, client leads and cross-functional partners from kickoff through delivery, pressure-testing ideas against strategy while protecting the big idea.
  • Plan and facilitate workshops (discovery, positioning, messaging, brand purpose, campaign/platform working sessions).
  • Present with confidence and clarity, leading discussions, navigating differing opinions and earning alignment without ego.
  • Define what success looks like (KPIs, signals, qualitative/quantitative measures), support measurement plans and convert results into learning and iteration.
  • Contribute to our strategic POVs, tools, and ways of working.
  • Elevate the quality bar across deliverables.

Requirements

  • 3–10 years experience in brand strategy/strategic planning (brand consultancy, creative agency, integrated agency or equivalent).
  • Strong command of foundational strategy outputs: research synthesis, positioning, messaging, brand narrative and creative brief writing.
  • Excellent communication skills: writing, presenting and workshopping with creatives and clients.
  • Experience running (or co-running) workshops and stakeholder sessions.
  • A portfolio of strategic thinking that shows both rigor and usefulness (case studies, frameworks, briefs, messaging work, etc.).
  • Comfort operating in ambiguity, managing multiple workstreams and making smart tradeoffs.
  • Familiarity with regulated environments: claims substantiation mindset, legal/regulatory review workflows and balancing creativity with compliance.

Preferred

  • Experience in healthcare / medical device / pharma brand marketing (B2B, B2C, HCP, patient, DTC; any mix).
  • Experience aligning cross-functional stakeholders (marketing, clinical, R&D, sales, product, training, medical affairs).
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Hunt Adkins

Hunt Adkins is a creative brand consultancy that solves business problems by interweaving modern culture, commerce and technology for future-defining brands.

Founded in 1991
Minneapolis, Minnesota, USA