Sr Brand Designer - Krak
Kraken
USA (Remote)
$110K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Brand Strategist / Senior Brand Strategist (3–10 years) — Healthcare, Medical Device, and/or Pharma Experience Preferred
Saint Paul, MN (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead brand strategy work to translate insights into positioning, messaging, and actionable briefs.
- Own discovery, synthesis, and strategic outputs that guide creative work.
- Must-have: 3–10 years in brand strategy with workshop and briefing experience.
- Standout: Proven ability to align stakeholders and drive measurable strategic outcomes.
Job Description
Responsibilities
- Lead/participate in discovery: stakeholder interviews, competitive/category scans, customer and cultural research and synthesis into actionable insights.
- Translate complexity into clear strategic outputs: positioning, messaging architecture, value proposition frameworks, brand narrative and go-to-market direction.
- Build practical strategic frameworks that teams can use (not just admire).
- Write inspiring, specific, strategically sharp creative briefs (and guide teams through the “why” behind them).
- Collaborate tightly with creative, client leads and cross-functional partners from kickoff through delivery, pressure-testing ideas against strategy while protecting the big idea.
- Plan and facilitate workshops (discovery, positioning, messaging, brand purpose, campaign/platform working sessions).
- Present with confidence and clarity, leading discussions, navigating differing opinions and earning alignment without ego.
- Define what success looks like (KPIs, signals, qualitative/quantitative measures), support measurement plans and convert results into learning and iteration.
- Contribute to our strategic POVs, tools, and ways of working.
- Elevate the quality bar across deliverables.
Requirements
- 3–10 years experience in brand strategy/strategic planning (brand consultancy, creative agency, integrated agency or equivalent).
- Strong command of foundational strategy outputs: research synthesis, positioning, messaging, brand narrative and creative brief writing.
- Excellent communication skills: writing, presenting and workshopping with creatives and clients.
- Experience running (or co-running) workshops and stakeholder sessions.
- A portfolio of strategic thinking that shows both rigor and usefulness (case studies, frameworks, briefs, messaging work, etc.).
- Comfort operating in ambiguity, managing multiple workstreams and making smart tradeoffs.
- Familiarity with regulated environments: claims substantiation mindset, legal/regulatory review workflows and balancing creativity with compliance.
Preferred
- Experience in healthcare / medical device / pharma brand marketing (B2B, B2C, HCP, patient, DTC; any mix).
- Experience aligning cross-functional stakeholders (marketing, clinical, R&D, sales, product, training, medical affairs).
Hunt Adkins
Hunt Adkins is a creative brand consultancy that solves business problems by interweaving modern culture, commerce and technology for future-defining brands.
