Responsibilities - Brand Strategy Support: Supports implementation of the firm’s brand strategy and positioning across marketing initiatives. - Contributes to the development of brand messaging and communication guidance. - Translates brand positioning into clear messaging, visual direction and storytelling across marketing initiatives and branded experiences. - Brand Governance: Supports the development and maintenance of brand standards, guidelines and usage policies. - Reviews marketing materials and provides guidance to maintain alignment with brand messaging and visual standards. - Assists in developing templates, toolkits and resources that support consistent brand use. - Branded Materials and Assets: Coordinates development of branded merchandise, collateral and marketing materials. - Maintains organization of brand assets, templates and marketing resources. - Ensures visual consistency across marketing materials and brand applications. - Branded Experiences: Coordinates and supports brand presence at conferences, tradeshows and industry events. - Supports development of branded environments and experiences including conferences, tradeshows, signage, merchandise and workplace branding. - Partners with internal teams and vendors deliver cohesive branded experiences. - Collaboration and Support: Collaborate with marketing team members to align brand initiatives with campaigns, recruiting and thought leadership. - Advises and supports business units in applying brand standards across marketing communications. - Coordinates with designers, vendors and external partners to execute brand initiatives.