Brand Strategist, Messaging and Campaign Execution

Birmingham, AL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and guide brand and communications strategy to support priorities, reputation and stakeholder alignment.

  • Lead development of brand/communications strategies and content plans for priority initiatives.
  • Must-have: 3–5 years in brand strategy, corporate communications or related field.
  • Standout: Ability to coordinate cross-functional teams, executives and agencies across paid, owned, earned channels.

Job Description

Responsibilities

  • Develop brand and communications strategies that support organizational priorities, customer understanding and reputational objectives.
  • Build message frameworks, campaign briefs, talking points, presentations and content plans for priority initiatives.
  • Translate research, business input and stakeholder concerns into clear recommendations and practical communications materials.
  • Support integrated campaigns across paid, owned, earned, social, internal and stakeholder channels, including objectives, audience strategy, message hierarchy, timing and measurement.
  • Partner with internal teams and agency partners to guide creative development, content execution and brand consistency.
  • Provide strong writing support for executive materials, speeches, internal memos, web content, social content, media statements and presentations.
  • Help identify emerging issues, customer concerns and reputational risks, and prepare proactive messaging or response materials as needed.
  • Manage multiple workstreams with clear timelines, version control, stakeholder alignment and follow-through.
  • Measure campaign and content performance where appropriate, capture lessons learned and apply insights to future work.
  • Build trusted relationships across departments and serve as a practical communications partner to business units, executives and project teams.

Requirements

  • Bachelor’s degree in Public Relations, Marketing, Communications, Political Science or related discipline.
  • Advanced degrees, relevant executive education and industry designations are a plus.
  • At least 3 to 5 years of experience in brand strategy, public affairs, governmental relations, corporate communications, marketing, integrated communications, agency account management, campaign strategy or a related field.
  • Developing message strategy, campaign plans, creative briefs or communications plans tied to business objectives.
  • Translating audience research, stakeholder input or business priorities into clear recommendations and usable communications materials.
  • Managing multiple projects, deadlines and internal stakeholders at the same time.
  • Writing clear, polished content across formats such as talking points, presentations, web copy, social content, internal updates, executive materials or campaign assets.
  • Working with creative, digital, media, research or agency partners to move work from strategy to execution.

Preferred

  • Agency, public affairs, political campaign or issue-advocacy experience.
  • Regulated-industry, utility, public-sector business experience.
  • Executive communications, speechwriting or high-stakes message development.
  • Experience supporting paid, owned, earned and social media campaigns.
  • A portfolio or work samples that show strategy, writing, campaign planning and execution.

Benefits

  • Competitive Pay
  • Excellent benefits packages which includes:
  • Medical and dental coverage
  • Defined Pension/Cash Balance Benefit Plan
  • Performance Pay Program
  • 401(k) plan with a generous company match
  • Bonus opportunities
  • Tuition Reimbursement
  • Please submit an updated resume with your application
Alabama Power Company logo

Alabama Power Company

4.2 Glassdoor

When Alabama Power Company was founded on Dec. 4, 1906, it was the beginning of more than simply an electric utility company. It marked the beginning of affordable, reliable electricity that would transform Alabama's economy and vastly improve the quality of life for its citizens.For 100 years, Alabama Power's history has been intricately linked with that of the state it proudly serves.Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.5 million homes, businesses and industries in the southern two-thirds of Alabama.

Birmingham, Alabama, USA
2.6K employees
83% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
629.5K
Monthly Google Ads Budget
$83
Traffic Source Mix
Search
27.8%
Direct
34.5%
Referral
2.1%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Median Career Experience
16 years
Median Tenure
7.2 years

Funding

Total Funding
$4.1B
Last Raise
$4.1B
Debt Financing, 19 days ago

Funding History

  • Feb 2026
    Debt Financing • $4.1B

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