Brand Strategist

Responsibilities

• Develop and implement comprehensive brand strategies that align with business and client objectives
• Conduct market research to identify trends, customer insights, and competitive opportunities
• Define brand positioning, value propositions, and messaging frameworks
• Ensure brand consistency across all channels, touchpoints, and activations
• Lead brand storytelling efforts, including brand voice, narrative, and experiential execution
• Perform brand audits, SWOT analyses, and performance evaluations
• Track and analyze KPIs to measure brand health, awareness, and impact
• Translate data and insights into actionable recommendations and strategic direction
• Collaborate with creative teams to develop compelling visual assets and campaigns
• Present strategies, insights, and performance reports to senior leadership and stakeholders

Requirements

• Bachelor’s degree in Marketing
• Bachelor’s degree in Communications
• Bachelor’s degree in Business Administration
• 5–7 years of experience in brand strategy, brand management, or marketing research
• Experience working in a fast-paced, dynamic environment (agency experience preferred)
• Brand Strategy & Development: Proven ability to build and execute comprehensive brand strategies; Strong expertise in brand positioning, messaging, and storytelling; Solid understanding of brand architecture and identity systems
• Market Research & Analytics: Experience conducting qualitative and quantitative research; Ability to analyze customer sentiment, trends, and competitive landscapes; Familiarity with research methodologies such as surveys, focus groups, and competitive analysis; Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus)
• Data-Driven Decision Making: Ability to translate insights into actionable strategies; Experience tracking and reporting on brand KPIs and performance metrics
• Communication & Collaboration: Excellent written, verbal, and presentation skills; Ability to clearly communicate complex ideas to internal and external stakeholders; Strong collaboration skills with creative, marketing, and client teams
• Project Management & Technical Skills: Ability to manage multiple projects simultaneously and meet deadlines; Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); Experience with CRM systems and marketing automation platforms is a plus

Preferred

• Agency experience preferred