Brand Strategist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own brand and integrated growth strategy work for B2B clients, guiding discovery, research-to-action, and cross-functional alignment across demand, digital, and creative teams.

  • Own brand positioning, messaging architecture, and strategic narratives for clients.
  • Must-have: 3+ years of agency experience and ability to turn insights into actionable plans.
  • Standout: Proven track record managing multiple engagements with high-quality strategy.

Job Description

Responsibilities

  • Lead brand positioning, messaging architecture, and strategic narrative development for clients.
  • Facilitate discovery workshops and strategic conversations with executive stakeholders.
  • Build integrated marketing strategies that connect brand, customer experience, and demand generation.
  • Translate research, analytics, customer insight, and market trends into actionable recommendations.
  • Develop strategic briefs that guide campaign development and execution across channels.
  • Partner with demand generation, digital, and creative teams to ensure strategic alignment and measurable outcomes.
  • Support planning tied to KPIs, pipeline growth, ROI, and business performance.
  • Manage multiple client engagements simultaneously while maintaining a high standard of strategic quality.
Crafted Agency logo

Crafted Agency

At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

Founded in 1999
Charlotte, North Carolina, USA
62 employees

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
22.1%
Direct
57.4%
Referral
6.2%
Social
12.7%
Paid
1.3%

Headcount Trend

Current headcount: ~62