Brand Storyteller & Content Creator

Responsibilities

• Build the Stories: Improve Credibility - Own our brand and expertise content: Create expert features, clinician and traveler stories, and whitepapers that showcase Passport Health's 30 years of experience.
• - Produce video and podcast content: Take projects from concept and scripting through filming and final editing, partnering with clinicians, travel medicine experts, and our Medical Advisory Board.
• - Turn research and data into stories: Develop assets such as outbreak maps and survey-based reports by synthesizing insights from internal experts, company data, and external sources. No clinical or epidemiology background is required — just strong interviewing, research, and synthesis skills.
• - Build a travel health news program: Monitor outbreaks, vaccine news, and travel advisories; create timely, accessible content for travelers; and manage the editorial calendar and contractors who support production.
• - Maintain clinical accuracy: Partner with our internal clinical team to ensure all clinical content is reviewed and approved before publication.
• - Build external partnerships: Collaborate with outside organizations to gather insights and co-create content, while helping lay the groundwork for a potential standalone travel health authority site.
• Amplify Reach - Build Passport Health’s profile as a trusted authority among travelers, media, and industry partners.
• - Manage organic social content and maintain a consistent brand voice across platforms.
• - Build and manage our Reddit and online community presence, engaging authentically, monitoring brand sentiment, and escalating issues when needed.
• - Lead PR and earned media efforts, including story pitches, media relationships, and opportunities to feature our experts and research.

Requirements

• 5+ years of experience in brand storytelling, content creation, communications, or a related field.
• Must be an engaging communicator who enjoys interviewing people, building relationships, appearing on camera or podcasts, and representing a brand externally.
• Someone who has built credibility for a brand, organization, or subject-matter expert and can demonstrate results.
• You can independently produce video content, from concept and scripting through filming and final editing.
• Skilled at translating complex or technical information into clear, compelling stories that people want to read and share.
• Have hands-on experience with PR, earned media, or media outreach.
• Launched content initiatives and can demonstrate measurable outcomes.
• Must be comfortable using data to evaluate visibility, awareness, engagement, and content performance.

Preferred

• Experience in healthcare, travel, or another regulated industry is a plus, but not required.

Benefits

• Benefits: Medical, dental, and vision insurance
• Paid Time Off: Paid time off and company holidays