Responsibilities

• Support the Brand Manager, Sports Marketing, in the day-to-day management of sports partnerships, marketing initiatives, and cross-functional projects.
• Assist in planning and executing sports marketing partnerships across professional and collegiate sports, including the NBA, MLB, NFL, NHL, MLS, WNBA, NWSL, and other strategic sports organizations.
• Manage day-to-day communication with sports partners, licensees, and internal stakeholders while tracking deliverables and contractual obligations.
• Coordinate Hello Kitty Theme Nights, promotional campaigns, partner meetings, and game-day activations from planning through execution.
• Manage project timelines, meeting agendas, status reports, and post-event recap presentations.
• Partner with sports teams to ensure all marketing initiatives, promotional materials, and activations align with Sanrio's brand guidelines and licensing requirements.
• Manage the creation, routing, tracking, and approval process for marketing assets, including:
• Social media content
• Digital campaigns
• Merchandise

Requirements

• 2-4 years of experience in brand marketing, sports marketing, partnerships, licensing, experiential marketing, or event marketing.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written, verbal, and presentation skills.
• Experience collaborating with cross-functional teams and external partners.
• Exceptional attention to detail with strong follow-through and time management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Passion for Sanrio, sports, fan engagement, and brand storytelling.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off