Brand Specialist Senior Associate

Wilmington, DE (On-site)

$81K/yr – $135K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel campaigns with agency and internal teams, turning creative briefs into measurable impact while keeping brand enforcement tight and on schedule.

  • Campaign execution: Align 360 campaigns with business goals and ensure asset trafficking and timely delivery.
  • Creative optimization: Use analytics to boost creative performance and guide asset development with insights, content, and creative partners.
  • Brand and partnerships: Maintain JPMC identity across digital, print, events, and creator collaborations to sustain consistent messaging.

Job Description

Responsibilities

  • Collaborate with agency partners and internal creative teams to develop comprehensive 360-degree campaigns that effectively communicate our story to target audiences, aligning with business and marketing objectives
  • Manage paid campaigns from end to end, leading process from briefing to evaluating creative output, including overseeing timelines, tracking deliverables, ensuring deadlines are met, and completing asset trafficking process.
  • Partner with Insights, content, creative, and internal client teams to create compelling assets that resonate with the target audience.
  • Utilize metrics and analytics to drive creative performance and optimize results.
  • Cultivate partnerships with internal marketing teams based on trust, providing guidance and support to deliver effective campaigns.
  • Collaborate with internal business to navigate projects through internal systems and processes, ensuring smooth delivery of brand and marketing priorities.
  • Deploy the JPMC visual identity system, including design principles, across digital and print, and event activations.
  • Build relationships with creators across the company and externally to support their efforts and ensure consistency of brand representation.

Requirements

  • 5+ years of marketing experience across brand strategy, paid media/campaign execution, and marketing communications.
  • Proven ability to operate effectively in highly matrixed, cross-functional organizations.
  • Familiarity with social campaigns and best practices, with the ability to tailor by channel to drive engagement.
  • Strong understanding of the end-to-end creative development process, including production and execution best practices.
  • Innovative, solutions-oriented influencer who thrives in fast-paced environments and consistently meets deadlines.
  • Performance-focused marketer with a track record of delivering efficient, effective campaigns.
  • Excellent project management, writing, and analytical skills

Nice to Have

  • Experience in developing paid social storytelling and tactics aligned with business objectives to drive engagement across platforms
  • Experience and a passion for corporate impact branding and marketing

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Marketing Team

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