Responsibilities

• Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement)
• Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands
• Communicate market conditions to the client
• Maintain awareness of best practices, trends, and competitor brands
• Identify and develop business opportunities in the On-Premise segment
• Track, measure and records results of all sales support initiatives
• Ensure practices are compliant with all local, state and federal regulatory statutes
• Identify brand opportunities via non-traditional marketing initiatives
• Develop engaging sampling initiatives that generate excitement and affinity for the brands
• Recruit, train and manage brand ambassadors and logistics coordinators

Requirements

• Brand Specialists must demonstrate:
• Management skills
• Creative abilities to develop programming opportunities
• Comprehensive understanding of adult beverage practices and regulatory compliance
• Expertise in spirits and RTD brands
• Ability to engage multiple constituents
• Ability to drive and maintain a valid and/or current driver’s license
• Extensive knowledge of alcohol beverage industry
• Strong leadership, motivation and persuasive communication skills
• Excellent communication skills (verbal & written)
• Efficient time management skills