Responsibilities

• Conduct market, audience and competitive research
• Support development of brand positioning and messaging frameworks
• Assist in writing creative briefs and strategic inputs
• Participate in discovery sessions, brainstorms and naming exercises
• Assist in building social content calendars grounded in strategy
• Conduct trend and platform research to inform content decisions
• Support community management and engagement
• Collaborate with creative team to execute content aligned to brand voice
• Manage content scheduling via platforms like HeyOrca
• Pull and analyze performance data and reporting metrics

Requirements

• Someone pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, or related field
• Strong interest in brand strategy, social media and digital marketing
• Excellent organization, communication and time management skills
• Ability to manage multiple projects in a fast-paced environment
• A proactive mindset – takes initiative and flags issues early
• Well-versed in trends and policies across platforms, such as LinkedIn, Meta, YouTube and X

Preferred

• Experience with tools like Google Analytics, HeyOrca or Hootsuite